Sarasota Winter Seafood & Music Festival January 2027 (Paragon Festivals)

Join us for the 11th Annual Sarasota Winter Seafood & Music Festival, January 8-10, 2027, at the Sarasota Fairgrounds in Sarasota, FL!

Festival Hours:
• Friday: 4:00 PM-10:00 PM (Friday participation is optional for all vendors.)
• Saturday: 11:00 AM-10:00 PM (Participation after 6:00 PM is optional for all vendors.)
• Sunday: 11:00 AM-6:00 PM

This popular weekend event features live entertainment, freshly prepared seafood, and a vibrant boutique-style arts and crafts market, attracting visitors from throughout the Sarasota area and beyond.

                           Paragon events are always about Original  -  Quality  -  Boutique

2026-2027 CALENDAR

Application deadline: November 8, 2026

Booth fee payment due: December 8, 2026 -NOTE: All booth fee payments are made directly to PARAGON - booth fee payments cannot be made through ZAPPLICATION. 

If the booth fee payment is not received by the deadline, those "invited" artists and vendors will automatically be moved to the waitlist. Thereafter, if a space becomes available, we will contact you and there will be a $50 late fee applied.

Friday, January 8, 2027:  Check-in and setup: 9 am - 3 pm Show hours: 4 pm-10 pm (Friday is optional for all artists & vendors) 

Saturday,January 9, 2027: Check-in and setup continue: 6 am - 8 am;  Show hours: 11am 10pm (6pm-10pm are optional for all vendors) 
 
Sunday, January 10, 2027:  Show hours: 11 am - 6 pm


ARTIST SERVICES:

• Overnight security, Friday and Saturday evening
• Easy load-in and load-out

IMAGE USAGE:

Accepted artists agree that Paragon may use images for event promotion, for the online website presence of the event, and/or for publicity purposes.

1) Artisans, crafters, and vendors must be present with their work for the entire duration of the arts festival. 

2) Artisans, crafters, and vendors are required to show photo identification (in English) at check-in to ensure identity and compliance with all event rules.

3) Artisans, crafters, and vendors may only show work in categories and bodies of work shown to and selected by the jury.

4) All work exhibited must be in the category applied to, and exhibit the quality and body of work that was shown in the images used in the jury process.

5) No Multi-Level Marketing products. 

Sales tax for Florida is 7%.

APPLICATION FEE: $15.00

SINGLE booth fee:  $325.00
NOTE:  booth fee paid directly to Paragon Festivals - NOT to ZAPP

DOUBLE booth fee  $650.00
NOTE:  booth fee paid directly to Paragon Festivals - NOT to ZAPP

CORNER fee:  $50
NOTE:  booth fee paid directly to Paragon Festivals - NOT to ZAPP

ELECTRICITY:  $ 100 (you may bring your own whisper generator for no additional cost. 
NOTE:  electricity fee paid directly to Paragon Festivals - NOT through ZAPP


DISPLAY SPACE:  Upon acceptance, artists desiring corner or double spaces or that require electrical connection must specify and pay any applicable fees at the time payment is submitted. Specific space requests will be assigned based on the date payment is received. We will attempt to accommodate all reasonable requests.

DISPLAY SURFACE:  Grass: tents must be anchored by a free-standing weight

REFUND POLICY:

• CANCELLATION:  must be in writing, and submitted to our office by email. 
• If cancellations are received from 8 to 30 days prior to the event, you will receive a refund as follows:
  • 50% refund by check, OR
  • 100% credit towards another Paragon event of your choosing; however, you must apply to and be juried into that event.
  • There is a two-year limit on the 100% credit

• Cancellations made within 7 days of the event will not receive either a refund or credit. No exceptions.