The Holiday Market at Studio Park 2026, Presented by Arts Marketplace

Nestled in the heart of downtown Grand Rapids, The Holiday Market at Studio Park transforms one of the city’s most vibrant destinations into a whimsical, holiday‑themed marketplace celebrating creativity, craftsmanship, and festive cheer. 

Neighboring the regionally-beloved Christkindl Markt, the separately operated Holiday Market at Studio Park will have its own distinct character and mix of vendors. Downtown's new holiday corridor is anticipated to expand the regional draw to more than 300,000 visitors to Grand Rapids during the months of November and December.

In partnership with the Arts Marketplace, The Holiday Market at Studio Park brings together artisan makers, gift vendors, culinary creatives, and festive entertainers, creating a playful, whimsical celebration of creativity and craft. 

Studio Park offers the perfect home for this new tradition: a walkable, beautifully designed entertainment district with an attached parking garage, restaurants, cafés, a movie theater, and The Arts Marketplace — which will serve as a warm, cozy hub with extended shopping, maker showcases, and holiday cheer throughout the season. 

This holiday season, we invite you to be part of the inaugural Holiday Market at Studio Park — to spark wonder, celebrate makers, and help small businesses shine.

Event Details:

• Studio Park, a premier entertainment destination in downtown Grand Rapids will be transformed into a nostalgic and whimsical holiday marketplace this holiday season. The Holiday Market at Studio Park will expand upon the neighboring Christkindl Markt with the intent of expanding on the already significant (250k+) patronage in the heart of the city. The Holiday Market at Studio Park will feature 24+ outdoor wooden vendor stalls with local, regional, and national artisan gifts, handcrafted goods, and pre-packaged treats.
• Gift/Product vendors are expected to average $57,000 in sales throughout the event.*
• Pre-packaged food vendors are expected to average $70,000 in sales throughout the event. *
  • *Estimates are based on the neighboring 2025 ChristKindl Markt sales
• Studio Park offers an attached parking ramp, a 9-screen movie theatre, multiple dining options and outdoor bars, open daily to maximize attendance.
• Festive lighting, communal dining, interactive art, and family-friendly activities create a lively atmosphere that attracts seasonal crowds and boosts vendor exposure.
• Vendors have access to on-site amenities.

 

APPLICATION OPEN
May 7th, 5PM EST

APPLICATION FEE
$20 early bird (through June 30) 
$30 after June 30

VENDOR STALL REQUEST FORM AND FEE(S)
A Vendor Stall Request Form with pricing and additional fees will be provided upon acceptance of application.

DAYS AND HOURS OF OPERATION
Vendors are required to be open and ready to sell to the public for the entire duration of the market, November 18 to December 23, 2026. 

The Holiday Market at Studio Park will operate on the following days and hours:

• Wednesday • 1pm-8pm
• Thursday • 1pm-9pm
• Friday • 1pm-9pm
• Saturday • 11am-9pm
• Sunday • 11am-8pm
• The Holiday Market at Studio Park is closed Mondays and Tuesdays with the exception of the final week.

Modified days and hours include:

• Thursday, November 26 (Thanksgiving) • Closed 

• Monday, December 21 • 1pm-9pm 

• Tuesday, December 22 • 1pm-9pm 

• Wednesday, December 23 • 1pm-9pm 

VENDOR APPLICATION PROCESS

• Applications to become a vendor at the 2026 Holiday Market at Studio Park are submitted on Zapp.
• The Holiday Market jury reviews all applications, including new and returning applicants, on a rolling basis.
• Once accepted, approved vendors will receive a Vendor Stall Request Form, including participation fees.
• Applicants must submit a Vendor Stall Request Form for each requested Vendor Stall.
• Once a vendor applicant receives confirmation of acceptance, Vendor Agreement and invoices must be returned/paid within 48 hours to guarantee participation.

Holiday Market at Studio Park vendor booth pricing is market rate and in-line with comparable, highly attended, multi-week Christmas Markets. Please complete this application in full to receive our comprehensive pricing options, booth sizes and more.

VENDOR SELECTION

We are looking for vendors with products that fit the categories of: 

• Unique, high-quality, and memorable holiday gifts 
• Handmade or crafted with care
• Art, Home and Decor
• Fashion and Jewelry
• Food and Pantry
• Beverages and Mixers
• Toys
• Items for Kids and Pets

 
We do not accept applications from vendors with: 

• Direct sales and multi-level marketing 
•  Alcoholic beverages 
• Cottage food law items 
• Products with hateful and divisive messages 
• CBD/THC products 
• Non Pre-Prepared Food Vendors (dish area, cooking and cleaning stations not provided) 

 

VENDOR AMENITIES AND SERVICES PROVIDED
We can provide vendors with everything needed for a successful and stress-free holiday season:

• Both Full Time (6 week) and Part Time (3 week Pop Up) Vendor opportunities available 
• Various styles of Vendor Stalls available 
• Power included during event open hours 
• Space heater 
• Interior stall lighting 
• Exterior signage (highlighting your type of product) 
• After-hours security 
• Access to indoor restrooms 
• Awning for Weather Protection 
• Trash and recycling 
• Snow removal 
• Common area maintenance 
• Exterior stall decor and lighting 

STALL HOLIDAY DECOR
Exterior garland, lights, and decor is provided. Vendors are required to decorate the inside of their individual stalls with holiday and/or themed decor.

STALL ASSIGNMENTS
Stall location will be assigned in advance by Manager.

LOAD-IN/LOAD-OUT: Vendor check-in and load-in will begin on November 15. Vendor check-out and load-out will be held on Wednesday, December 23rd after the close of the market and Thursday, December 24th from 8am - 12n. 

MARKETING AND PROMOTIONS 
The Holiday Market Studio Park will promote the event and overall holiday experience through social media, paid advertising, media relations, and digital campaigns. While the marketing team often highlights key offerings, individual vendors are not guaranteed promotion of specific products. 

Marketing highlights include: 

• Organically reaching millions of individuals on social media channels throughout the event.  
• Robust public and media relations plan including media partnerships to further promote the event.  
• Partnerships with tourism organizations and influencers to provide a reach to multi-state visitors and group tours. 

The Holiday Market at Studio Park– Vendor Agreement, Information, and Rules & Regulations  

 

This Vendor Agreement, Vendor Information, and Vendor Rules & Regulations (collectively, the “Agreement”) apply to all vendors ("Vendor") participating in The Holiday Market at Studio Park. "Stall" refers to each Vendor's assigned booth. "Manager" refers to the designated individual(s) overseeing Holiday Market operations. "Property" refers to Studio Park and its associated public spaces and improvements. 

Vendor Application and Acceptance 

- Upon acceptance, Vendor will receive a Vendor Agreement and Payment Authorization instructions. Stall(s) may be held for 48 hours pending completion of required documents and initial payment. 

- No Stall will be confirmed until ALL of the following are received: (1) executed Vendor Agreement, (2) Payment Authorization, (3) Stall Deposit. 

- Balance due date: **October 31, 2026** (or as otherwise stated on the invoice). 

- Product listings in the application are subject to review; Manager may limit product types to maintain quality, safety, and category balance. 

- Acceptance guarantees inclusion on event maps and public vendor list; social media or website features are not guaranteed. 

- Manager reserves the right to reject any application at its sole discretion. 

Days and Hours of Operation 

The Holiday Market is an outdoor winter marketplace held at Studio Park Plaza. The event will operate from **November 18, 2026** through **December 23, 2026** (subject to final confirmation). Detailed hours will be published in advance and may include expanded holiday hours. Sales associates should be prepared for extended periods in cold weather and dress appropriately. 

1. Payment 

a. Vendor will complete Payment Authorization. All fees (stall rental, approved add-ons, applicable percentage-of-sales, fines, damages, and other monies owed) will be processed via ACH/EFT unless otherwise stated in writing. 

b. Returned/failed payments may incur a $30.00 fee. No terms are implied or granted. 

2. Vendor and Employee Parking 

a. Convenient access is available via the attached Studio Park parking garage and nearby public lots/streets. Parking is at the Vendor’s expense unless otherwise stated.  

3. Vendor Check-In, Load-In, and Load-Out 

a. A mandatory Vendor meeting will take place prior to opening (date/time provided in the vendor packet). 

b. Vendor check-in and load-in begin **Sunday, November 15, 2026**. Load-out occurs **Dec 24 (3–5pm)**, **Dec 26 (10am–5pm)**, and **Dec 27 (10am–5pm)**. Individual time slots will be assigned. 

c. All inventory and personal property must be removed by **5pm on Sunday, December 27, 2026**. 

4. Stall Information 

a. Stall location will be assigned in advance by Manager; assignments are final. 

b. Each Stall includes 20 amps of electrical service and one electric space heater, basic interior lighting, exterior décor/lighting, and power access. Per City of Grand Rapids code, **no additional space heaters** are allowed. 

c. Power to Stalls may be turned off one hour after closing and restored approximately two hours prior to opening. 

d. Manager-provided exterior product-type signage will be installed on stall peaks. 

e. Subleasing, sharing, or relocating without written permission is prohibited. 

f. Vendors must provide a code-access lock for their Stall and share the code with Manager for emergency access. Keyed locks are not permitted. 

g. Extension cords outside the Stall must be secured as directed. 

h. Removable floor mats are permitted; adhesives are not. 

i. Vendor is responsible for any damage to the Stall, heater, lighting, and accessories. Post-event inspections will determine repair charges, which may be ACH/EFT processed within 10 days of notice. 

j. All electrical equipment must be pre-approved; propane/butane devices are prohibited inside Stalls. Cooking/warming appliances must be cord-and-plug connected. 

5. Stall Décor 

a. Vendors must fully decorate Stall interiors with holiday and/or candy‑land themed décor. Décor must remain in place until close of business on **December 24, 2026**. 

b. Do not nail/screw into Stall structures. Use Command™ strips/hooks, staples, and magnets only; vendor is responsible for any damage. 

c. No exterior attachments (signs, lights, décor) without written approval. Awnings (if rented) must follow event specifications. 

d. Windows/doors may not be covered or obstructed and must remain fully open during public hours. 

6. Vendor Security Cameras 

a. Any camera usage must comply with Michigan law and employee privacy practices. Employees must be notified in writing or signage not visible to guests. 

7. Vendor Signage 

a. Professional signage is required. Handwritten signs are permitted only for sizes smaller than 16"×20". Signs larger than 11"×17" require advance approval. 

b. Signage is limited to Stall interior, counters, and approved exterior shutter panels. No neon, projections, flashing or animated signs. No amplified audio/oral advertising. 

8. Vendor Demonstrations 

a. Demonstrations must occur within Manager-designated areas and may not impede traffic or neighboring vendors. Roaming sales are prohibited. Demonstration signage requires prior approval. 

9. Permits & Licenses 

a. Vendors are responsible for obtaining all necessary permits and approvals. Food vendors must provide required licenses and, where applicable, handwashing stations that meet health department standards. 

10. Security 

a. Overnight security is provided; hours and procedures will be detailed in the vendor packet. Vendors remain responsible for securing stalls and belongings; The Holiday Market at Studio Park is not liable for loss or damage. 

11. Internet Access 

a. No dedicated vendor Wi‑Fi is provided. Vendors should plan for hotspots or cellular POS connectivity. 

12. Contacting the Manager 

a. Primary contact: jamie@artsmarketplacegr.com  A direct phone number will be provided in the vendor packet for on‑site needs. 

13. Lost and Found 

Report lost/found items to the Information Booth or Studio Park management office. 

14. Vendor Access to Indoor Areas 

Limited access to indoor facilities may be available before/after hours as designated by Manager. Transport of inventory, water, equipment, trash, or recycling through public indoor areas is prohibited. 

15. Emergency Procedures 

Manager will communicate emergencies via PA, text alerts, or phone. After-hours notifications will be sent via email/phone. 

16. Notice of Accident 

Immediately notify Manager of any fire, accident, injury, or property damage. 

19. Right of Access 

With 24 hours advance notice (or immediately in an emergency), Manager may enter the Stall to inspect, repair, or relocate items as needed. 

20. Stall Set-Up and Attendance 

Complete set-up before opening and breakdown only after closing. Vendors must be open during all operating hours unless the event is officially closed. One (1) two-hour grace period may be granted for emergency staffing issues. 

21. Restocking 

Restocking must be completed 15 minutes before opening. The Studio Park garage/loading points may be used within posted windows. No long-term storage vehicles in guest parking areas. 

20. Prohibited Uses 

Only approved products may be sold. No alcohol sales by vendors; no cottage foods; no MLM/wholesale distributors; no hateful/divisive items; no CBD/THC products; no mail-order unless paid on-site during event hours. 

21. Merchandising Standards 

Keep stalls stocked; display pricing; maintain cleanliness; sampling must follow code; no items displayed outside Stall other than approved shutter displays; no open flames. 

22. Non-Cash Payments 

Vendors must accept Visa and MasterCard; no minimums or surcharges. Tips/fees only with customer consent. 

23. Cash Payments 

Provide correct change; no minimums; tips/fees only with customer consent. 

24. Sales Tax 

Vendors are responsible for compliance with Michigan sales tax requirements. 

25. Waste and Recycling 

Use designated receptacles/compactors; break down boxes; keep areas free of debris; do not use public cans; empty stall bins nightly. 

26. Fire Extinguishers 

Each stall must maintain a current 1–2A:10BC extinguisher. 

27. Propane Tanks 

Propane usage requires GRFD approval and proper securing; contact the Fire Marshal. 

28. Health Regulations for Food Vendors 

Maintain valid licenses/permits; follow Kent County Health Department/MDARD rules; provide waste receptacles for samples. 

29. Conduct 

Professional conduct is required at all times. Harassment, abuse, intoxication, or defamatory behavior may result in immediate expulsion without refund. 

30. Confidentiality 

Vendor documents, fee schedules, and operational requirements are confidential and may be shared only with advisors on a need‑to‑know basis unless Manager provides written approval. 

31. Non-Compliance 

Violations may result in written notices, escalating fines, termination, and removal. Failure to open may incur additional fines. Manager may terminate for uncured defaults at any time. 

32. Vendor Percent of Sales Reporting and Payment 

All sales must be processed through an approved POS (e.g., Square/Shopify). Weekly net sales statements are due each Monday; percent-of-sales (if applicable) will be ACH/EFT processed weekly. Final reports and payments are due by **Dec 30, 2026**. 

33. Liability Insurance 

Vendors must carry $1,000,000 general liability coverage and name Holiday Market at Studio Park, The Arts Marketplace at Studio Park and Studio Park, and affiliated entities designated by Manager as additional insureds (Acord 25 Certificate). 

34. Impossibility (Force Majeure) 

The event shall not be liable for delays/cancellations caused by events beyond reasonable control, including weather emergencies and government orders. 

35. Indemnification 

Vendor agrees to indemnify and hold harmless The Holiday Market at Studio Park, Studio Park entities, and their officers, employees, and agents from claims arising from Vendor’s operations. 

36. Non-Discrimination 

Vendors shall not discriminate in accordance with applicable laws. 

37. Governing Law; Jurisdiction 

This Agreement is governed by Michigan law; venue lies in Kent County, Michigan. 

38. Further Rules and Regulations 

Manager may amend rules with ten (10) days’ notice delivered by email or in person. Amendments are binding. 

VENDOR AMENITIES AND SERVICES PROVIDED
We can provide vendors with everything needed for a successful and stress-free holiday season:

• Both Full Time and 3 week Pop Up Vendor opportunities available
• Various styles of 8x10 feet Vendor Stalls available
• Power included during event open hours
• Space heater
• Interior stall lighting
• Exterior signage (highlighting your type of product)
• After hours security
• Access to indoor restrooms
• Trash and recycling
• Snow removal
• Common area maintenance
• Exterior stall decor and lighting

STALL HOLIDAY DECOR
Exterior garland, lights, and decor is provided. Vendors are required to decorate the inside of their individual stalls with holiday and/or themed decor.

STALL ASSIGNMENTS
Stall location will be assigned in advance by Manager.

Stall Deposit and Final Payment are non-refundable per conditions stated in the Holiday Market at Studio Park Vendor Agreement. See Legal Agreement below for further details.