Shops at Norterra Art Festival 2027

Please join us at The Shops at Norterra, 2460 West Happy Valley Road, Phoenix, AZ January 23–25 for the annual Artist Festival.

Phoenix is the capital and most populous city in Arizona, and our shows are intentionally located in affluent, art‑savvy communities that are not oversaturated with similar events. This ensures strong attendance, high‑quality buyers, and a vibrant environment for artists.

The event is heavily marketed by a professional firm with extensive experience in large‑scale promotions. Advertising includes, but is not limited to: • Television (local news covered last year’s event) • Print media • Public radio • Flyers • Social media campaigns

(Visit oakcreekartsandcraftsshow.com for a full list of event dates and locations.)

About The Shops at Norterra

The Shops at Norterra will host up to 70 artists along its main street. This popular shopping destination features major retailers such as Victoria’s Secret, LoveSac, Crumbl Cookie, and more than a dozen dining options with both indoor and outdoor seating. The combination of strong foot traffic, dining, and retail makes Norterra an ideal location for a high‑quality art festival.

SPACE IS LIMITED — APPLY EARLY

Oak Creek Arts and Crafts Show / Marlo Johnson Promotions offers a wide range of event dates and locations throughout the Phoenix area, as well as four locations in Sedona. Visit oakcreekartsandcraftsshow.com for the complete schedule.

 

Application Requirements

All applications must be submitted through ZAPP and must include five images:

• Four images representing your artwork

• One image of your booth display

These images are the only materials the jury will review when scoring your work. Artists may only display and sell items represented in their application.

Buy‑sell/resale items are strictly discouraged. All work must be handmade by no more than three people in the artist’s studio. The primary artist must be present for the entire show.

Please review the Artist Categories and Rules & Regulations sections for full details.

Jury Procedure

All applications undergo a blind jury process. The jury will only see:

• Submitted images

• Image descriptions

• Artist statement

No identifying information should appear in any image. Clear, professional photography and concise descriptions are essential.

Jury scores are not released. All jury decisions are final.

Note: The show promoter reserves the right to accept artists/vendors who have a long‑standing relationship with Oak Creek Arts and Crafts Show and may determine eligibility based on that relationship alone.

Fees

Application Fee: $35 (non‑refundable)

Booth Fees:

• 10’ x 10’: $350

• 10’ x 20’: $700

City of Phoenix Sales Tax: 9.1%

Refund Policy

All cancellation requests must be submitted in writing or by email. Verbal cancellations will not be accepted.

Cancellations received 30 days or more prior to the event will receive a full booth fee refund, minus credit card fees when applicable and a $75 processing fee. Application fees and business license fees are non‑refundable.

No refunds will be issued for cancellations made within 30 days of the event. There are no exceptions for any reason.

All shows are rain or shine. No refunds will be issued due to weather.

Artist Categories

(Ceramics, Clothing, Drawing & Painting, Fiber, Furniture, Glass, Jewelry Fine, Jewelry Ornamental, Leather, Metal Work, Mixed Media, Musical Instruments, Paper, Photography, Printmaking, Sculpture, Textiles Non‑Clothing, Toys, Upcycled/Creative Reuse, Wood)

All categories must follow these rules:

• All work must be created by the exhibiting artist.

• No buy‑sell, imported, mass‑produced, or machine‑line work is permitted.

  Artists are selected through a juried application process designed to create a polished, visually cohesive, and high‑quality show. The jury reviews submitted images, artist statements, and booth displays to evaluate craftsmanship, presentation, originality, and how well the work complements the overall aesthetic of the event.

   We prioritize artists and makers whose work demonstrates strong design, creativity, and professional execution. This includes fine art, contemporary craft, artisan goods, and select cottage edibles that align with the quality and atmosphere of The Shops at Norterra.

  Our goal is to curate a beautiful, balanced, and engaging event that appeals to the art‑savvy Norterra audience and supports artists who are a strong fit for this location.

  In addition to juried applicants, the promoter may also invite a limited number of long‑standing artists whose work has been a valued part of Oak Creek Arts and Crafts Show over the years.

Event Locations

Oak Creek Arts and Crafts Show hosts events throughout the year at multiple locations, including:

• North Phoenix Outlets – December 12–14

• Shops at Norterra Art Festival – January 23–25

• The Park at Paradise Valley – March 6–8

A full list of dates, including Sedona events, is available at: oakcreekartsandcraftsshow.com

Rules & Regulations

Artist Parking: Vendors must park in designated Artist Parking areas. Details will be provided in the load‑in instructions.

Set‑Up: Set‑up begins at 6:00 AM on Friday. Artists must be fully set up by 8:00 AM.

Booth Sharing: Not permitted. Each artist must apply separately and be accepted by the jury.

Arizona TPT License: Artists are responsible for obtaining and maintaining an Arizona Transaction Privilege Tax (TPT) License. State tax: 5.6% City of Phoenix tax: 9.1% All taxes are collected by AZDOR and are not included in booth fees.

Weather: All shows are rain or shine. No refunds due to weather.

Booth Information

A booth is defined as a 10’ x 10’ structure with a canopy and four sides.

• White canopies are preferred.

• Minimum 40 lbs per leg is required.

• All weights must be placed inside the booth.

• No staking is allowed.

• Tables must be draped to the ground.

• Booths must be clean, sturdy, safe, and professional.

• All artwork, displays, and storage must remain within your assigned space.

• Extending beyond your space requires advance approval from the Show Administrator.

• Failure to comply may result in removal and disqualification from future events.

All 2D artwork must be hung or displayed on shelves, tables, or print racks.

RULES/REGULATIONS

• All categories must be juried prior to acceptance.
  * Images must accurately represent artist's work that will be exhibited.
  
  * Three images of work must be submitted including one booth image
  * Images may be selected and used by Oak Creek Arts and Crafts Show for marketing and  publicity.
  * There will be a $25.00 fee for all bank returned checks and cancellations.
  * Artists must provide a valid Arizona Transaction Privilege Tax number
  
  * Artists must provide white fire retardant canopies and professional displays. Canopies must be clean and properly weighted. Tables must be draped to the ground and pro-panels and pedestals used to display work.
  * Staking is not allowed.
  * Exhibitors display must represent artwork submitted for jury of this event. Misrepresentation will result in expulsion from the festival without refund.
  * All work, display and storage must stay within designated space.
  * Exhibitors must park in designated artist parking areas.
  * Set up and breakdown times will be strictly enforced. Vendors/Artists are prohibited from parking inside of show area prior to check-in times. This will be strictly enforced by Marlo Johnson and Oakcreek Arts and Crafts Show Staff.
  * Failure to comply with rules may result in expulsion from the event. Marlo Johnson reserves the right to make final interpretation of all rules.
   

 

 

 Marlo Johnson
Phone: 760-985-7773
 Event Dates: Dates must be approved/accepted by Marlo Johnson

REQUIREMENTS:
 Images: 5 (a booth shot is required)
 Fee: (Application Fee): $35.00
 Application Amount: You can submit up to 2 applications for this show.

Application Fee: $35 (non‑refundable)

Artist Marketing/Space Fee: 10' x 10' — $350

Set‑Up: Set‑up begins Friday morning at 6:00 AM. All participants must be fully set up and ready for business by 10:00 AM.

Space Assignments: Booth locations are assigned based on booth images, exhibit flow, and artist requirements. Each space is assigned to a specific artist and may not be transferred or shared.

Weather Policy: Shows are rain or shine. No refunds for inclement weather.

Cancellation Policy: No refunds or cancellations within 30 days of the show date for any reason.

Jurying: All artwork is juried electronically through ZAPP.

MULTIPLE SHOW DATES AVAILABLE

Please visit oakcreekartsandcraftsshow.com for the full list of event dates and locations.