Booth Fees and Rules:
Only one (1) artist or gallery is allowed per booth, except in the case of co-artists who jointly create individual works. We do not permit booth sharing by artists who are not co-artists.
Single-sized artist booths (10’ x 10’) are $400, double-sized artist booths (10’ x 20’) are $750, and gallery booths (10’ x 20’) are $1,000. For artists wanting to participate in the Evening with Penrod event, there is an additional $50 fee per booth. (Art gallery applicants must select the gallery booth option. We define a “gallery” as an applicant that plans to sell works from multiple different artists who are not co-artists, as opposed to, for example, a single artist who plans to sell only his or her own works or co-artists who plan to sell only their jointly-created works.) Booth fees must be paid through ZAPP, using an accepted credit card or PayPal. Your booth fee covers admission for you and one (1) assistant or co-artist who must arrive with you in the same vehicle. Tickets for additional assistants, co-artists, or family members will be available for purchase at a discounted rate. Only one (1) vehicle (with or without a trailer) per exhibitor or co-artist team is allowed on the Fair grounds at any time. No pets, bikes, or motorcycles are permitted.
Arrangements and Logistics:
(A) The general set-up period for all artists will be on Friday, September 11, 2026, from 10:00 a.m. until 3:30 p.m. ET. All artist vehicles must be off the Fair grounds by 3:30 p.m. ET on Friday. Friday set-up is strongly encouraged. However, if you seek and obtain the Artist Chairman’s written permission by e-mail (
artists@penrod.org) at least two weeks prior to the Fair, you may set up on Saturday, September 12, 2026, from 5:15 a.m. to 7:30 a.m. ET. All artist vehicles must be off the grounds by 8:00 a.m. ET on Saturday. Saturday set-up is discouraged unless absolutely necessary in view of your personal circumstances. Tear-down will begin on Saturday no later than 5:45 p.m. ET. Set-up and teardown will occur, rain or shine, on the dates and times above.
(B) Between Friday and Saturday, overnight security is provided on the Fair grounds. No exhibitor will be allowed to remain on the grounds overnight for any reason.
(C) Both the Fair and Evening with Penrod at the IMA will be held regardless of weather, rain or shine. There is no “rain date” for either event. While of course we always hope for bright, sunny days for both events, rain has significantly affected the Fair only a few times in its history. No refunds will be issued in the event of rain, other bad weather, or due to any other circumstance beyond the control of The Penrod Society that may adversely impact, delay, or lead to the partial or full cancellation of Evening with Penrod and/or the Fair.
(D) You and your assistant(s) or co-artist(s), if any, are solely responsible for the transportation, display, custody, and sale of your work at the Fair and, if you participate, during Evening with Penrod. You must provide your own tent, tables, chairs, easels, and all other booth and/or display items that you may need; The Penrod Society will not supply any of those items. Utilities, including, but not limited to, electricity and internet access, are not available and will not be provided. Generators are not permitted. Your tent and booth items should not exceed the following dimensions: 10’ x 10’ for single-sized artist booths; and 10’ x 20’ for double-sized artist booths and gallery booths.
(E) Members of The Penrod Society will be available to assist you on Friday and Saturday, including with set-up and tear-down once your vehicle is properly positioned on the Fair grounds. At your option and with your expressed approval, during set-up members of the Society will assist you with unloading your work and other items from your vehicle and moving the same to your booth location. Similarly, at your option and with your expressed approval, during tear-down members of the Society will assist you with packing your work and other items and moving the same from your booth location to your vehicle. And, from time to time, with your expressed approval, members of the Society may assist you in other ways that involve them handling your work or other items. As a condition of your accepting the assistance of any member of the Society as previously described, and although members of the Society will use the utmost care and caution when handling your work and other items, you agree that the Indianapolis Museum of Art, The Penrod Society, the Penrod Arts Fair, Evening with Penrod at the IMA, and those organizations’ or events’ respective officers, directors, representatives, members, volunteers, employees, agents, contractors, heirs, successors, alter egos, and assigns, including, but not limited to, the Artist Chairman, will not be responsible for any loss, theft, or damage related to your work, booth items, vehicle, or any other property that you may bring to the Fair.
Please review the “Event Summary,” “General Information,” and “Rules/Regulations” sections, as well as our Legal Agreement (click the “VIEW LEGAL AGREEMENT” link, below), for further information, terms, and conditions.