Fairs/Festivals
Half Moon Bay Art & Pumpkin Festival 2026
Half Moon Bay, California
Application Fee: $25
Contact Information
Requirement Overview
- Eligible Applicant Types: Artist
- Emerging Artists: Emerging artists may apply.
- Submission Limit: 2
Media Requirements
- Images | Min: 7, Max: 7
- Total | Max: 7
Opportunity Summary
October 17 & 18, 2026
Main Street, downtown Half Moon Bay.
The world-famous Half Moon Bay Art & Pumpkin Festival is the season’s signature event, drawing hordes of visitors to the “World Pumpkin Capital” for an epic festival on historic Main Street. This year’s 54th annual festival celebrates a bountiful fall harvest and autumn splendor with a display of over 250 booths of handcrafted arts and crafts, enticing activities including three stages of live music, the anticipated Great Pumpkin Parade, expert pumpkin carver Farmer Mike sculpting a monster pumpkin into a one-of-a-kind masterpiece, pie-eating and costume contests, delicious food and luscious beverage varietals to savor. Event hours 9:30am - 5:00pm
Main Street, downtown Half Moon Bay.
The world-famous Half Moon Bay Art & Pumpkin Festival is the season’s signature event, drawing hordes of visitors to the “World Pumpkin Capital” for an epic festival on historic Main Street. This year’s 54th annual festival celebrates a bountiful fall harvest and autumn splendor with a display of over 250 booths of handcrafted arts and crafts, enticing activities including three stages of live music, the anticipated Great Pumpkin Parade, expert pumpkin carver Farmer Mike sculpting a monster pumpkin into a one-of-a-kind masterpiece, pie-eating and costume contests, delicious food and luscious beverage varietals to savor. Event hours 9:30am - 5:00pm
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General Information
APPLY ONLINE
1) www.zapplication.org Non-refundable application fee through ZAPP $25.00.
2) www.pacificfinearts.com Non-refundable application fee through our website's downloaded / fillable application $15.00.
ELIGIBILITY Important: Applicants considered will be those showcasing their individual perspective in unique, unusual and/or unexpected ways, and with good creative design in their art or craft. Artwork or crafts solely assembled with purchased components are not a good fit for our events. Application is open to creators of quality handcrafted, small batch products made in the USA by the artisan selling their works. Not accepted: Buy/sell, imports, kit-based, mass-produced items, work not made by the applicant(s), books, body art, permanent jewelry, CDs, packaged specialty foods, toys that are weapons. Artwork depicting weapons, nudity, or sensitive wording may be declined to maintain a family-friendly environment. No booth sharing except married/significant-other partners. Two artists may request adjacent booths (each applies separately). With pre-arranged permission, a representative may sell at events.
Artist hospitality includes snacks and beverages. Private artist toilets available. Overnight security.
Free event postcards available upon request for artists' mailing lists. Digital media available for artists' social media/email lists.
REFERRAL PROGRAM We’re always interested in bringing new, quality products to our events. Share our information with your quality artisan friends and you both will receive a $50.00 credit upon participation in the same year! Download the Referral Certificate from our website, pacificfinearts.com, or contact us to request one, pfa@pacificfinearts.com or 209-267-4394. Submit the certificate with your individual applications and after you both participate in any event in the same year, we will send each a $50.00 credit slip good towards any future space fee. Word-of-mouth referrals are golden and we appreciate your sharing your enthusiasm for our events!
1) www.zapplication.org Non-refundable application fee through ZAPP $25.00.
2) www.pacificfinearts.com Non-refundable application fee through our website's downloaded / fillable application $15.00.
ELIGIBILITY Important: Applicants considered will be those showcasing their individual perspective in unique, unusual and/or unexpected ways, and with good creative design in their art or craft. Artwork or crafts solely assembled with purchased components are not a good fit for our events. Application is open to creators of quality handcrafted, small batch products made in the USA by the artisan selling their works. Not accepted: Buy/sell, imports, kit-based, mass-produced items, work not made by the applicant(s), books, body art, permanent jewelry, CDs, packaged specialty foods, toys that are weapons. Artwork depicting weapons, nudity, or sensitive wording may be declined to maintain a family-friendly environment. No booth sharing except married/significant-other partners. Two artists may request adjacent booths (each applies separately). With pre-arranged permission, a representative may sell at events.
Artist hospitality includes snacks and beverages. Private artist toilets available. Overnight security.
Free event postcards available upon request for artists' mailing lists. Digital media available for artists' social media/email lists.
REFERRAL PROGRAM We’re always interested in bringing new, quality products to our events. Share our information with your quality artisan friends and you both will receive a $50.00 credit upon participation in the same year! Download the Referral Certificate from our website, pacificfinearts.com, or contact us to request one, pfa@pacificfinearts.com or 209-267-4394. Submit the certificate with your individual applications and after you both participate in any event in the same year, we will send each a $50.00 credit slip good towards any future space fee. Word-of-mouth referrals are golden and we appreciate your sharing your enthusiasm for our events!
Application Requirements
Application and participation constitute agreement to/acceptance of these policies and instructions governing each Pacific Fine Arts Festivals’ event.
INSURANCE Insurance is not required but strongly recommended. Resource link available at: pacificfinearts.com/insurance/
FIRE EXTINGUISHERS Each booth must have a 2A:10BC fire extinguisher: New units must show the current year and gauge in green. Older units require service within the last 12 months and current Fire Marshal tag.
PHOTOGRAPHY / MEDIA By applying, you allow PFAF to use your submitted images and event photos/videos for marketing.
CANCELLATIONS (Artist) Refer to “Dates to Remember” on Page 3 of the application, or pacificfinearts.com/important-dates/.) No-shows may be removed from future events.
CANCELLATION (Event) If the event is cancelled due to weather, disaster, pandemic, or circumstances beyond control of the Host of the Event, the City in which the event is held or Pacific Fine Arts Festivals cause the cancellation of the fair or festival, participation fees will not be returned. The Host of the Event, the City or Pacific Fine Arts Festivals cannot be held liable by exhibitors for the failure of the event to take place.
WEATHER / SETUP Be at the fair or festival no matter what weather is predicted. In case of rain, follow directions given by on-site PFAF staff. Arrive at the event prepared with heavy, see-through plastic and clamps to cover your work in case of rain, and at set-up always install at least 40 pounds of weight on each tent leg and display piece or, in the case of sidewalk events, throughout your display in case of wind (heavily weight all umbrellas, too).
PRODUCTS FOR SALE Pacific Fine Arts Festivals and its designated representatives reserve the right to limit or remove any products from sale based on quality and integrity, as determined by Pacific Fine Arts Festivals. Any products not listed in the application are not permitted for sale and must be removed from the booth if they have not received prior approval from Pacific Fine Arts Festivals.
THEFT Although rare, theft does sometimes occur. Pacific Fine Arts Festivals, the Host of the Event, or the City in which the event is held cannot be held liable by exhibitors for any theft that may occur at the event.
EVENT MARKETING Your marketing efforts are a key part of our collaboration in promoting each event. We provide free color postcards for distribution—indicate the quantity you’d like for each event on your application. In addition, downloadable event graphics are available for use on social media or email campaigns to reach your own customers directly. For every event, we also create Facebook and Instagram posts that are easy to customize and share. Feel free to use these, or create your own content—just tag us with #PacificFineArts and @PacificFineArts. Don’t forget to like and follow us to stay updated on the latest news!
PROFESSIONAL CONDUCT & BOOTH Arrive on time, follow parking/load-in/out instructions, and complete all show days. No early teardown or bringing vehicles to your space early. No pets (unless service animals), young children, generators/open flames, smoking, alcohol, drugs, or disruptive music. Booths must be clean and professional, front and back. No “SALE/DISCOUNT” signs. Offensive/abusive behavior is not tolerated. Harassing/abusive/threatening language, physical assault, failure to respond to staff instructions will be addressed and may result in participant’s immediate removal from the event. This is a professional environment—please strive to always reflect that in booth appearance and personal behavior.
ATTITUDE Our goal is to run a show that is fun as well as profitable for us all. As important as the search for art talent is we do not lose sight of the need for artists who are cooperative and easy for us and other participants to work with. No amount of talent or ability to sell will compensate for this.
INSURANCE Insurance is not required but strongly recommended. Resource link available at: pacificfinearts.com/insurance/
FIRE EXTINGUISHERS Each booth must have a 2A:10BC fire extinguisher: New units must show the current year and gauge in green. Older units require service within the last 12 months and current Fire Marshal tag.
PHOTOGRAPHY / MEDIA By applying, you allow PFAF to use your submitted images and event photos/videos for marketing.
CANCELLATIONS (Artist) Refer to “Dates to Remember” on Page 3 of the application, or pacificfinearts.com/important-dates/.) No-shows may be removed from future events.
CANCELLATION (Event) If the event is cancelled due to weather, disaster, pandemic, or circumstances beyond control of the Host of the Event, the City in which the event is held or Pacific Fine Arts Festivals cause the cancellation of the fair or festival, participation fees will not be returned. The Host of the Event, the City or Pacific Fine Arts Festivals cannot be held liable by exhibitors for the failure of the event to take place.
WEATHER / SETUP Be at the fair or festival no matter what weather is predicted. In case of rain, follow directions given by on-site PFAF staff. Arrive at the event prepared with heavy, see-through plastic and clamps to cover your work in case of rain, and at set-up always install at least 40 pounds of weight on each tent leg and display piece or, in the case of sidewalk events, throughout your display in case of wind (heavily weight all umbrellas, too).
PRODUCTS FOR SALE Pacific Fine Arts Festivals and its designated representatives reserve the right to limit or remove any products from sale based on quality and integrity, as determined by Pacific Fine Arts Festivals. Any products not listed in the application are not permitted for sale and must be removed from the booth if they have not received prior approval from Pacific Fine Arts Festivals.
THEFT Although rare, theft does sometimes occur. Pacific Fine Arts Festivals, the Host of the Event, or the City in which the event is held cannot be held liable by exhibitors for any theft that may occur at the event.
EVENT MARKETING Your marketing efforts are a key part of our collaboration in promoting each event. We provide free color postcards for distribution—indicate the quantity you’d like for each event on your application. In addition, downloadable event graphics are available for use on social media or email campaigns to reach your own customers directly. For every event, we also create Facebook and Instagram posts that are easy to customize and share. Feel free to use these, or create your own content—just tag us with #PacificFineArts and @PacificFineArts. Don’t forget to like and follow us to stay updated on the latest news!
PROFESSIONAL CONDUCT & BOOTH Arrive on time, follow parking/load-in/out instructions, and complete all show days. No early teardown or bringing vehicles to your space early. No pets (unless service animals), young children, generators/open flames, smoking, alcohol, drugs, or disruptive music. Booths must be clean and professional, front and back. No “SALE/DISCOUNT” signs. Offensive/abusive behavior is not tolerated. Harassing/abusive/threatening language, physical assault, failure to respond to staff instructions will be addressed and may result in participant’s immediate removal from the event. This is a professional environment—please strive to always reflect that in booth appearance and personal behavior.
ATTITUDE Our goal is to run a show that is fun as well as profitable for us all. As important as the search for art talent is we do not lose sight of the need for artists who are cooperative and easy for us and other participants to work with. No amount of talent or ability to sell will compensate for this.
Jury Details
Average number of applications submitted each year
500
Average number of artists selected from the jury to participate in the event
210
Booth Information
Space sizes and fees 3% fee added to space fee credit card charges
5dx10w +1 corner: $510.00, no commission
5dx30w +2 corners: $1150.00, no commission
10dx10w space: $525.00, no commission
10dx10w +1 corner: $625.00, no commission
10dx20w space: $1050.00, no commission
10dx20w +1 corner: $1150.00, no commission
10dx20w +2 corners: $1300.00, no commission
Artist spaces are on asphalt, back to back down the street. 250 artist spaces.
NOTE: Cell service can be poor. Prepared a Plan B to make sales in case your electronic sales equipment won’t connect. ATMs are on-site for patrons. The Festival continues to work to attempt to alleviate the issue.
Set-up/Tear-down
Saturday morning set-up begins at 4:30AM and is staggered every 40 minutes. Drive to, or near, space.
Oversized vehicles and vehicles with trailers must unload and depart the site prior to 4:30AM or unload/load from a side street.
Sunday night selling must end promptly at 5:00PM. Streets must be cleared by 8:00PM.
Security Overnight security provided
Parking Arrive early to secure parking on public streets.
Overnight street parking Best to arrive day prior to secure space
Special Requests Please indicate any special request on your application. Space requests are taken into consideration but cannot be guaranteed.
Refund Policy
CANCELLATION POLICY
July 6 - Sept 6 PFAF Credit Slip minus $50.00 per cancelled space
Sept 7 - Show Space fee is forfeited
Pacific Fine Arts Festivals' credit slip may be used towards any future space fee.
July 6 - Sept 6 PFAF Credit Slip minus $50.00 per cancelled space
Sept 7 - Show Space fee is forfeited
Pacific Fine Arts Festivals' credit slip may be used towards any future space fee.
Additional Fees
J. 10dx20w +2CRNS space fee (pd by credit card): $1,339
I. 10dx20w +2CRNS space fee (pd by check): $1,300
H. 10dx20w +1CRN space fee (pd by credit card): $1,184.5
G. 10dx20w +1CRN space fee (pd by check): $1,150
F. 10dx20w in-line space fee (pd by credit card): $1,081.5
E. 10dx20w in-line space fee (pd by check): $1,050
D. 10dx10w +1CRN space fee (pd by credit card): $643.75
P. 5x20 +1CRN space fee (pd by credit card): $643.75
C. 10dx10w +1CRN space fee (pd by check): $625
O. 5x20 +1CRN space fee (pd by check): $625
B. 10dx10w in-line space fee (pd by credit card): $540.75
L. 5x10 +1CRN space fee (pd by credit card): $525.3
A. 10dx10w in-line space fee (pd by check): $525
K. 5x10 +1CRN space fee (pd by check): $510
Terms to Apply
Application Fee: $25