Fairs/Festivals
San Carlos Art & Wine Faire 2026
San Carlos, California
Application fee: $25
Contact Information
Requirement Overview
- Eligible Applicant Types: Artist
- Emerging Artists: Emerging artists may apply. Emerging Artist Program or Grants exist.
- Submission Limit: 2
Media Requirements
- Images | Min: 7, Max: 7
- Total | Max: 7
Opportunity Summary
October 10 & 11, 2026
San Carlos Avenue and Laurel Streets, downtown San Carlos, CA
Enjoy good sales and festive fall fun at the bustling San Carlos Art & Wine Faire! One of the Peninsula’s Premier Fall Festivals, the City of San Carlos’s Art & Wine Faire attracts huge crowds who come to take in the sights, sounds and tastes of this 34th annual event featuring 225 fine arts and crafts booths, wine and beer selections, tasty food, specialty pre-packaged food, live entertainment and a Family Fun Zone with lots of hands-on activities for the kids. The Faire is easily accessible from Caltrain and SamTrans. Event hours 10:00am - 6:00pm.
Artist spaces spanning Laurel Street from Arroyo to San Carlos Ave and are against the curbs. Artist spaces on San Carlos Avenue between Walnut and Laurel Street are positioned against the median.
San Carlos Avenue and Laurel Streets, downtown San Carlos, CA
Enjoy good sales and festive fall fun at the bustling San Carlos Art & Wine Faire! One of the Peninsula’s Premier Fall Festivals, the City of San Carlos’s Art & Wine Faire attracts huge crowds who come to take in the sights, sounds and tastes of this 34th annual event featuring 225 fine arts and crafts booths, wine and beer selections, tasty food, specialty pre-packaged food, live entertainment and a Family Fun Zone with lots of hands-on activities for the kids. The Faire is easily accessible from Caltrain and SamTrans. Event hours 10:00am - 6:00pm.
Artist spaces spanning Laurel Street from Arroyo to San Carlos Ave and are against the curbs. Artist spaces on San Carlos Avenue between Walnut and Laurel Street are positioned against the median.
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General Information
APPLY ONLINE
1) www.zapplication.org Non-refundable application fee through ZAPP $25.00.
2) www.pacificfinearts.com Non-refundable application fee through our website's downloaded / fillable application $15.00.
ELIGIBILITY Important: Applicants considered will be those showcasing their individual perspective in unique, unusual and/or unexpected ways, and with good creative design in their art or craft. Artwork or crafts solely assembled with purchased components are not a good fit for our events. Application is open to creators of quality handcrafted, small batch products made in the USA by the artisan selling their works. Not accepted: Buy/sell, imports, kit-based, mass-produced items, work not made by the applicant(s), books, body art, permanent jewelry, CDs, toys that are weapons. Artwork depicting weapons, nudity, or sensitive wording may be declined to maintain a family-friendly environment. No booth sharing except married/significant-other partners. Two artists may request adjacent booths (each applies separately). With pre-arranged permission, a representative may sell at events.
Free event postcards available upon request for artists' mailing lists. Digital media available for artists' social media/email lists.
COMMISSION EVENT A 10% commission on gross, pre-tax sales is required for all work sold as a direct result of this opportunity for public exposure, including sales completed after the fair or festival. Commissions should be postmarked to our office (PO Box 280, Pine Grove, CA 95665) by the Wednesday following the event, and for any subsequent sales, as soon as possible. We also accept payments via PayPal, Venmo, and Zelle. Detailed instructions are provided in the event instruction letters.
REFERRAL PROGRAM Refer an artisan and when both of you participate in any event within the same year, each receives a $50 space-fee credit. Download the certificate at pacificfinearts.com or request one at pfa@pacificfinearts.com / 209-267-4394 and include it with your applications.
1) www.zapplication.org Non-refundable application fee through ZAPP $25.00.
2) www.pacificfinearts.com Non-refundable application fee through our website's downloaded / fillable application $15.00.
ELIGIBILITY Important: Applicants considered will be those showcasing their individual perspective in unique, unusual and/or unexpected ways, and with good creative design in their art or craft. Artwork or crafts solely assembled with purchased components are not a good fit for our events. Application is open to creators of quality handcrafted, small batch products made in the USA by the artisan selling their works. Not accepted: Buy/sell, imports, kit-based, mass-produced items, work not made by the applicant(s), books, body art, permanent jewelry, CDs, toys that are weapons. Artwork depicting weapons, nudity, or sensitive wording may be declined to maintain a family-friendly environment. No booth sharing except married/significant-other partners. Two artists may request adjacent booths (each applies separately). With pre-arranged permission, a representative may sell at events.
Free event postcards available upon request for artists' mailing lists. Digital media available for artists' social media/email lists.
COMMISSION EVENT A 10% commission on gross, pre-tax sales is required for all work sold as a direct result of this opportunity for public exposure, including sales completed after the fair or festival. Commissions should be postmarked to our office (PO Box 280, Pine Grove, CA 95665) by the Wednesday following the event, and for any subsequent sales, as soon as possible. We also accept payments via PayPal, Venmo, and Zelle. Detailed instructions are provided in the event instruction letters.
REFERRAL PROGRAM Refer an artisan and when both of you participate in any event within the same year, each receives a $50 space-fee credit. Download the certificate at pacificfinearts.com or request one at pfa@pacificfinearts.com / 209-267-4394 and include it with your applications.
Application Requirements
Application and participation constitute agreement to/acceptance of these policies and instructions governing each Pacific Fine Arts Festivals’ event.
INSURANCE Insurance is not required but strongly recommended. Resource link available at: pacificfinearts.com/insurance/
FIRE EXTINGUISHERS Each booth must have a 2A:10BC fire extinguisher: New units must show the current year and gauge in green. Older units require service within the last 12 months and current Fire Marshal tag.
PHOTOGRAPHY / MEDIA By applying, you allow PFAF to use your submitted images and event photos/videos for marketing.
CANCELLATIONS (Artist) Refer to “Dates to Remember” on Page 3 of the application, or pacificfinearts.com/important-dates/.) No-shows may be removed from future events.
CANCELLATION (Event) If the event is cancelled due to weather, disaster, pandemic, or circumstances beyond control of the Host of the Event, the City in which the event is held or Pacific Fine Arts Festivals cause the cancellation of the fair or festival, participation fees will not be returned. The Host of the Event, the City or Pacific Fine Arts Festivals cannot be held liable by exhibitors for the failure of the event to take place.
WEATHER / SETUP Be at the fair or festival no matter what weather is predicted. In case of rain, follow directions given by on-site PFAF staff. Arrive at the event prepared with heavy, see-through plastic and clamps to cover your work in case of rain, and at set-up always install at least 40 pounds of weight on each tent leg and display piece or, in the case of sidewalk events, throughout your display in case of wind (heavily weight all umbrellas, too).
PRODUCTS FOR SALE Pacific Fine Arts Festivals and its designated representatives reserve the right to limit or remove any products from sale based on quality and integrity, as determined by Pacific Fine Arts Festivals. Any products not listed in the application are not permitted for sale and must be removed from the booth if they have not received prior approval from Pacific Fine Arts Festivals.
THEFT Although rare, theft does sometimes occur. Pacific Fine Arts Festivals, the Host of the Event, or the City in which the event is held cannot be held liable by exhibitors for any theft that may occur at the event.
EVENT MARKETING Your marketing efforts are a key part of our collaboration in promoting each event. We provide free color postcards for distribution—indicate the quantity you’d like for each event on your application. In addition, downloadable event graphics are available for use on social media or email campaigns to reach your own customers directly. For every event, we also create Facebook and Instagram posts that are easy to customize and share. Feel free to use these, or create your own content—just tag us with #PacificFineArts and @PacificFineArts. Don’t forget to like and follow us to stay updated on the latest news!
PROFESSIONAL CONDUCT & BOOTH Arrive on time, follow parking/load-in/out instructions, and complete all show days. No early teardown or bringing vehicles to your space early. No pets (unless service animals), young children, generators/open flames, smoking, alcohol, drugs, or disruptive music. Booths must be clean and professional, front and back. No “SALE/DISCOUNT” signs. Offensive/abusive behavior is not tolerated. Harassing/abusive/threatening language, physical assault, failure to respond to staff instructions will be addressed and may result in participant’s immediate removal from the event. This is a professional environment—please strive to always reflect that in booth appearance and personal behavior.
ATTITUDE Our goal is to run a show that is fun as well as profitable for us all. As important as the search for art talent is we do not lose sight of the need for artists who are cooperative and easy for us and other participants to work with. No amount of talent or ability to sell will compensate for this.
INSURANCE Insurance is not required but strongly recommended. Resource link available at: pacificfinearts.com/insurance/
FIRE EXTINGUISHERS Each booth must have a 2A:10BC fire extinguisher: New units must show the current year and gauge in green. Older units require service within the last 12 months and current Fire Marshal tag.
PHOTOGRAPHY / MEDIA By applying, you allow PFAF to use your submitted images and event photos/videos for marketing.
CANCELLATIONS (Artist) Refer to “Dates to Remember” on Page 3 of the application, or pacificfinearts.com/important-dates/.) No-shows may be removed from future events.
CANCELLATION (Event) If the event is cancelled due to weather, disaster, pandemic, or circumstances beyond control of the Host of the Event, the City in which the event is held or Pacific Fine Arts Festivals cause the cancellation of the fair or festival, participation fees will not be returned. The Host of the Event, the City or Pacific Fine Arts Festivals cannot be held liable by exhibitors for the failure of the event to take place.
WEATHER / SETUP Be at the fair or festival no matter what weather is predicted. In case of rain, follow directions given by on-site PFAF staff. Arrive at the event prepared with heavy, see-through plastic and clamps to cover your work in case of rain, and at set-up always install at least 40 pounds of weight on each tent leg and display piece or, in the case of sidewalk events, throughout your display in case of wind (heavily weight all umbrellas, too).
PRODUCTS FOR SALE Pacific Fine Arts Festivals and its designated representatives reserve the right to limit or remove any products from sale based on quality and integrity, as determined by Pacific Fine Arts Festivals. Any products not listed in the application are not permitted for sale and must be removed from the booth if they have not received prior approval from Pacific Fine Arts Festivals.
THEFT Although rare, theft does sometimes occur. Pacific Fine Arts Festivals, the Host of the Event, or the City in which the event is held cannot be held liable by exhibitors for any theft that may occur at the event.
EVENT MARKETING Your marketing efforts are a key part of our collaboration in promoting each event. We provide free color postcards for distribution—indicate the quantity you’d like for each event on your application. In addition, downloadable event graphics are available for use on social media or email campaigns to reach your own customers directly. For every event, we also create Facebook and Instagram posts that are easy to customize and share. Feel free to use these, or create your own content—just tag us with #PacificFineArts and @PacificFineArts. Don’t forget to like and follow us to stay updated on the latest news!
PROFESSIONAL CONDUCT & BOOTH Arrive on time, follow parking/load-in/out instructions, and complete all show days. No early teardown or bringing vehicles to your space early. No pets (unless service animals), young children, generators/open flames, smoking, alcohol, drugs, or disruptive music. Booths must be clean and professional, front and back. No “SALE/DISCOUNT” signs. Offensive/abusive behavior is not tolerated. Harassing/abusive/threatening language, physical assault, failure to respond to staff instructions will be addressed and may result in participant’s immediate removal from the event. This is a professional environment—please strive to always reflect that in booth appearance and personal behavior.
ATTITUDE Our goal is to run a show that is fun as well as profitable for us all. As important as the search for art talent is we do not lose sight of the need for artists who are cooperative and easy for us and other participants to work with. No amount of talent or ability to sell will compensate for this.
Jury Details
Average number of applications submitted each year
350
Average number of artists selected from the jury to participate in the event
190
Booth Information
Space sizes and fees 3% fee added to space fee credit card charges
10dx0w space: $310.00 + 10% commission
10dx20w space: $620.00 + 10% commission
(Very few 5dx10w type spaces)
5dx10w space: $250.00 + 10% commission
5dx20w space: $310.00 + 10% commission
Set-up/Tear down
Saturday morning check-in begins at 5:00AM and is staggered
Oversized vehicles or vehicles with trailers must unload and depart the site prior to the first scheduled entry time of 5:00AM or unload from a side-street.
Drive to space
Sunday night streets need to be clear by 8:30pm
Security
Overnight security provided
Special requests
Please indicate any special request on your application. Space requests are taken into consideration but cannot be guaranteed
Refund Policy
Cancellation Policy
July 6 - Aug 30 PFAF Credit Slip minus $50.00 per cancelled space
Aug 31 - Show Space fee is forfeited
Pacific Fine Arts Festivals' credit slip may be used towards any future space fee.
July 6 - Aug 30 PFAF Credit Slip minus $50.00 per cancelled space
Aug 31 - Show Space fee is forfeited
Pacific Fine Arts Festivals' credit slip may be used towards any future space fee.
Additional Fees
D. 10dx20w space fee (pd by credit card): $638.6
C. 10dx20w space fee (pd by check): $620
B. 10dx10w space fee (pd by credit card): $319.3
H. 5dx20w space fee (pd by credit card): $319.3
A. 10dx10w space fee (pd by check): $310
G. 5dx20w space fee (pd by check): $310
F. 5dx10w space fee (pd by credit card): $257.5
E. 5dx10w space fee (pd by check): $250
Terms to Apply
Application fee: $25